The first step is a free 30 minute consultation with a Project Manager in which we gather all of the requirements necessary for your website. During this meeting, all available marketing material is given to the Project Manager for evaluation and to aid in tailoring your website to any existant corporate identity that your company already has.
The goal of this meeting is to completely understand your company’s branding concepts and ensure that your website will not only fit into, but further your company’s brand.
The company PMclasses had no real brand concept to start with as it was a brand new company. Their goal was to have a site that was calming yet highly informative and that could be an interactive arena where prospective project managers could sign up for classes and could build a community.